noun \ sub·cul·ture  \ˈsəb-ˌkəl-chər\

  1. a :  a culture (as of bacteria) derived from another culture

     b :  an act or instance of producing a subculture

2:  an ethnic, regional, economic, or social group exhibiting characteristic patterns

    of behavior sufficient to distinguish it from others within an embracing culture

    or society

What happens when you research and learn to understand a subculture you have never connected to? Then, take that understanding, problem solve, and pair it with a brand.

This is the result.

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