noun \ sub·cul·ture \ˈsəb-ˌkəl-chər\
a : a culture (as of bacteria) derived from another culture
b : an act or instance of producing a subculture
2: an ethnic, regional, economic, or social group exhibiting characteristic patterns
of behavior sufficient to distinguish it from others within an embracing culture
What happens when you research and learn to understand a subculture you have never connected to? Then, take that understanding, problem solve, and pair it with a brand.
This is the result.